corporate event strategy and execution

 
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Sunshine. Music. Happiness.

Every event is its own only little musical masterpiece - filled with highs and lows, drama, excitement, and finally, the satisfaction of knowing the right instruments are working together to wow the audience.

At Sunshine Band Events, our goal is to allow you and your teams to sit back, enjoy the music and rest easy at night knowing we've got your back. And, like all great musicians, we don't rest until the music is perfect.

We love events.

We believe in music.

We require copious amounts of sunshine.

We are Sunshine Band Events.

 

services
overview

Sunshine makes a difference.

Sunshine Band Events brings proven experience in creating event marketing programs that are both data rich, ROI positive, attendee-focused and experience driven. From user conferences, developer events, CxO thought leadership summits, multi-city and global roadshows, Sunshine Band Events understands the strategy, logistics and operational needs of today's corporate marketing teams.

Whether your needs are soup to nuts program development, assistance developing a strategy for events and how they fit into your marketing playbooks, or if you simply need someone to take all the details and make it happen while you man the fires at home, we're here to help.

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Strategy & Development

Kicking off any branded program is a very big deal. A very big deal.

Our experience in launching and scaling global events from "woohoo people came" to true powerhouse programs helps offer a unique perspective and real insight into the questions you should be asking now, the must-have conversations needed to plan for this year (as well as five years from now), PLUS the knowledge and experience to help your team build the programs.

Our strategic services include:

  • Business case creation

  • Needs analysis and resource planning

  • ROI and pipeline impact planning and goals analysis

  • Strategy sessions on managing execution while in growth mode

  • Attendee acquisition planning and strategies

  • Revenue strategies and programs

  • Messaging and content frameworks

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Event Execution

At Sunshine Band Events, seeing a project through to its final moments is one of the highlights of our chosen path. We just love it.

We’ve all heard the phrase “soup to nuts.” But for events, what does that mean? For us, it means full service execution from the moment we start planning to the moment the last piece of confetti is picked up.

Our Event Execution services include:

  • Detailed action plans with multiple complex work-streams

  • Venue sourcing, research and management

  • Event design and logistical support

  • Speaker management

  • VIP Program development and execution

  • Vendor management
    (- RFP, selection and oversight)

  • Budget management

  • On-site execution management


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Private Events

A few years back, a dear friend, who had literally everything, was getting married - and so Kathleen decided her gift would be to be her coordinator. There was joy and laughter, a dress with the security tag still on it (Kathleen's NOT the bride's) and a generator problem. It was a beautiful wedding.

While private events are not in our primary wheelhouse, we love working on them and helping you make your perfect day/night/weekend. Events that are not tied to pipeline generation and attendee acquisition are incredible outlets for our creative spirit.