STrategy & Development

Developing a branded event experience from the ground up is a task. Scaling an existing program is also a task. And neither of those tasks is small or casual.

At Sunshine Band Events, we work with you to ask the hard questions, create the right-size plans and continually convey the lessons our experience brings with it.

Need to build a business case focused around growth and what that investment looks like? Done that.

Need to figure out who should speak at your event? We can help.

Need to figure out a strategy for attendee acquisition and/or a strategic comped ticket point of view? The pain is real and we understand.

Need to develop exclusive experiences for VIP attendees? White gloves here we come.

Need to create messaging that speaks to the value of your program to very different groups with very different needs? You get a persona. And You get a persona. And you get a persona.

Need to scale your program from one day to multiple or from a hotel to a convention center? Whoa Nelly have we’ve done that.

Need to really nail what moves the needle for your sponsors? Let’s talk about the experience and how sponsors fit into every aspect.

Need to determine an international expansion for your program? Let’s pull out a map and some data.

Need to bring something that only exists online or in print to life? We can help you do that too.

Through strategy sessions and real dialogue, we will help you build the strategies to drive your business forward.

Event Execution

All the plans in the world mean nothing without highly reliable execution. Sunshine Band Events prides itself on its ability to execute and execute flawlessly. With our own years of event management combined with the experience of production and event partners we trust, we know what to look for, what to anticipate and how to manage that one thing you thought was handled that wasn’t really handled at all. We’ve created and run dozens of programs for Box, Inc. including its annual user conference, BoxWorks, as well as its multi-city and multi-national road shows. We’ve brought magazine brands to life in ways truly authentic to their brands with the Maximum PC Dream Machine Tour and its "How to Play a Better Game program at Comic-Con; as well as ReadyMade Magazine’s Modular Dwelling tour with IKEA and Whole Foods Markets.

We understand the unique touches that make a program unforgettable and delight in helping bring those to life. Puppies at a tech conference? Yes! (And one of our best ideas ever.) Donors Choose donations for all attendees when we kick-off on the first day of school? Best day ever!

Event execution is so many things and we love all of it.